Bringing wellness to the workplace
Logitech joined forces with Calm, a wellness app, to offer users a free 3-month subscription to Calm’s service with the purchase of an Ergo series device from logitech.com. The objective of the page was to direct users to buy Ergo products and promote a healthy workspace.
My Role
User Experience/Interface Designer
Company/Team
Logitech
Year
2022
Team
One UX Designer
One Project Manager
One Developer
One UX Copywriter
Tools
Figma
Adobe Creative Suite
Adobe Experience Manager
Invision.
The Background
With the outbreak of COVID-19 that forced all of us to stay inside, many outfitted their home offices, doctors adopting telemedicine and teachers using video calls for distance learning. Because of this, Logitech saw a dramatic increase in revenue during the beginning stages of the pandemic.
Sales of video collaboration products, which includes cameras, microphones, and software that allows for online meetings, increased by 60 percent compared to the same period last year, while keyboards, PC webcams, tablets, and accessories all saw double digit growth. This leverage was used to put more emphasis on their holiday campaign.
To transform the user experience into a holiday joyride, we didn't just build a product landing page; we created a festive gateway. Instead of the standard long-scrolling landing page, we introduced user-friendly tabs that let our visitors easily explore three distinct product categories.
But it wasn't just about exploration; it was about igniting a passion for Ergo products and cultivating a workspace that champions well-being. This page was our launchpad, propelling users toward a universe where work and wellness coexist harmoniously.