Wisdom to BELIEVE
Wisdom to BELIEVE is a workforce-development non-profit that walks alongside young adults who are ready to work and ready to grow — equipping them with the business skills, education, life skills, inspiration, experience, vocation, and employment pathways needed to enter the workforce with confidence and purpose.
My Role
Product Designer: UX strategy, IA, UI, design system, and front-end build
Company/Team
Wisdom to BELIEVE
Year/Project Length
1 month
Collaborators
Brand designer and company founder
Tools
Lovable (AI build)
Adobe Photoshop
Adobe Illustrator
Overview
Wisdom to BELIEVE is an Atlanta workforce-development nonprofit. It walks alongside young adults who are ready to work, giving them business skills, education, paid apprenticeships, and a path into careers or business ownership.
The organization had a track record: a 2024 Workforce Excellence Award, a 93% job-placement rate, and graduates starting at an average of $68K. But all of that lived in PDFs, one-pagers, and the founder's relationships. There was no website. In 2026 the organization went through a full brand repositioning. A brand designer built the identity, and I owned everything that turned that identity into a working product on the web.
Deliverables
Strategy & IA
Audience mapping, sitemap, navigation model, and one page per audience pathway.
Build
Designed and developed the production site in Lovable, iterating directly in code.
Problem Statement
How might we give one small nonprofit a single place where an apprentice, an employer, a college, an entrepreneur, and a funder each see themselves and know their next step?
Research & Insights
Stakeholder discovery
Sessions with the founder and brand designer to understand the model, each audience, and what success looks like for each.
Content audit
Reviewed the founding story, the overview one-pager, the Employer, Partner, and Donor leave-behinds, and the brand style guide line by line.
Audience mapping
Mapped each audience to its key question, the tone the brand prescribes for it, and the action that counts as a conversion.
Competitive review
Studied how established workforce and entrepreneurship nonprofits split audiences, show outcomes, and ask for support.
Design Solution
What we built and why
A responsive, audience-first site with a design system built for the web. Screens below are recreated from the live site; the framework explorer and giving tiers are interactive.
